413-774-5663 info@halecustomsigns.com Mon–Fri 9:30am – 5:30pm
277 French King Highway, Gill, MA
Hale Custom Signs Inc.
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Atlantic Furniture Channel letters — illuminated channel letter sign by Hale Custom Signs

What we build

Signage services, end to end.

Eight disciplines under one roof — design, fabrication, permitting, installation and repair. If it carries your name, we can build it.

Adam & Eve Channel letters — illuminated channel letter sign by Hale Custom Signs
Atlantic Furniture Channel letters — illuminated channel letter sign by Hale Custom SignsAustralis — illuminated channel letter sign by Hale Custom SignsCypress Physical Therapy - Channel Letters — illuminated channel letter sign by Hale Custom Signs

01 Lit

Illuminated Signs & Channel Letters

An illuminated sign works the longest shift of any employee you have. We fabricate LED channel letters, backlit cabinets and halo-lit lettering that stay legible from the road at night — and stay serviceable for years after install.

  • LED channel letters — Individually fabricated returns, faces and trim cap, lit with LED modules rather than legacy neon where service life matters.
  • Backlit cabinets — Aluminium cabinets with printed or routed faces, built for roadside legibility.
  • Halo / reverse-lit — Letters that throw light back onto the fascia — the quietest, most premium lit treatment.
  • Service & lamp replacement — We repair and re-lamp electric signs, including ones we did not build.
Illuminated Signs & Channel Letters See 9 projects
Amcaomm Wireless - Verizon Neon — custom neon sign by Hale Custom Signs
Flower Neon — custom neon sign by Hale Custom SignsForeverTan — custom neon sign by Hale Custom SignsFranklin Spectacle Shoppe — custom neon sign by Hale Custom Signs

02 Neon

Custom Neon

Genuine neon is still the warmest light a sign can throw, and almost nobody local still works it. We build custom neon, custom neon OPEN signs, and we repair existing tube work — including transformers and units other shops turn away.

  • Custom neon — Bent glass to your artwork, in the colours the gas and coating will actually hold.
  • Neon OPEN signs — Custom-built rather than off-the-shelf — sized and worded for your window.
  • Neon repair — Cracked tube, dead transformer, failing GTO cable — we diagnose and repair.
  • Neon vs LED advice — We will tell you honestly when LED is the better answer for your budget.
Custom Neon See 13 projects
Amherst College - Pontypool — hand-carved dimensional sign by Hale Custom Signs
Amherst College - Pontypool (detail) — hand-carved dimensional sign by Hale Custom SignsBarry - Carved Gold Leaf — hand-carved dimensional sign by Hale Custom SignsBody Shoppe Carved letter wood sign — hand-carved dimensional sign by Hale Custom Signs

03 Carved

Carved & Sandblasted Signs

This is the oldest craft in the shop and the one we are known for. Sandblasted cedar and HDU, hand-carved detail, and genuine 23k gold leaf gilding — the treatment for inns, colleges, law offices and any brand that wants to look like it has been there a century.

  • Sandblasted signs — Grain-raised cedar or HDU, blasted to reveal dimensional copy and borders.
  • Carved signs — Hand and machine carving for crests, seals and deep relief lettering.
  • 23k gold leaf — Genuine gilded leaf — not gold paint. It is the finish that separates a real sign.
  • Refinishing — Existing carved signs stripped, repaired, repainted and re-gilded.
Carved & Sandblasted Signs See 33 projects
Atlantic Furniture LED lit channel lettering - S.Deerfield MA — dimensional letter sign by Hale Custom Signs
BETE Fog Nozzle- Acrylic letters — dimensional letter sign by Hale Custom SignsBrushed aluminum letters custom cut and mounted- Shelburne MA — dimensional letter sign by Hale Custom SignsChannel lettering LED- Bueno Y Sano W. Springfield MA - Fabricated channel lettering internally lit using LED lighting — dimensional letter sign by Hale Custom Signs

04 Dimensional

Dimensional Letters

Flat-cut letters mounted with real stand-off depth — so the wall does the work and the shadow does the rest. Acrylic, aluminium, PVC and LED-lit dimensional lettering for lobbies, fascias and monument walls.

  • Flat-cut acrylic & aluminium — Precision-cut faces in the thickness and finish your architect specified.
  • Concealed stud mounting — Pattern-drilled and pinned so no fixings show — letters float off the surface.
  • LED dimensional lettering — Lit depth where a flat vinyl treatment would disappear.
  • Interior wall signs — Reception, donor walls and lobby identity built to the same standard as exterior.
Dimensional Letters See 20 projects
Vehicle graphics installation fabricated by Hale Custom Signs in Gill, MA
Vehicle graphics installation fabricated by Hale Custom Signs in Gill, MAVehicle graphics installation fabricated by Hale Custom Signs in Gill, MAVehicle graphics installation fabricated by Hale Custom Signs in Gill, MA

05 Vehicle

Vehicle Graphics & Wraps

Your work truck already drives past thousands of people a week. Lettered properly, it is the cheapest advertising you will ever buy. We design, print and install full wraps, partial graphics and fleet lettering on 3M and Arlon film.

  • Full & partial wraps — Printed on 3M wrap film, laminated, and installed to sit down into the panel gaps.
  • Fleet lettering — Consistent, repeatable layouts across every vehicle in the fleet.
  • Truck & trailer lettering — Cut vinyl that survives winters on the Mohawk Trail.
  • Magnetics & decals — Removable options when the vehicle is leased or shared.
Vehicle Graphics & Wraps See 57 projects
About-Face Computer-all aluminum framed wall sign — wall-mounted building sign by Hale Custom Signs
All aluminum dimensional wall sign — wall-mounted building sign by Hale Custom SignsAndy’s Furniture — wall-mounted building sign by Hale Custom SignsAtlantic G&T Complete (2) — wall-mounted building sign by Hale Custom Signs

06 Storefront

Building & Storefront Signs

The sign on the building is the one that has to work hardest. Aluminium-framed wall signs, post and panel sets, and window lettering — designed for the sightline, engineered for the wall, and walked through your town's permitting.

  • Wall & building signs — All-aluminium framed panels built for the fascia and the wind load.
  • Post & panel — MDO and aluminium panels on wood or steel posts, set plumb and square.
  • Window lettering & graphics — Cut vinyl, frosted film and printed graphics for glass.
  • Permitting support — We know what the local boards will and will not approve, and we draw for it.
Building & Storefront Signs See 71 projects
127 Elm Grille & Bar - 127 Elm — custom printed vinyl banner by Hale Custom Signs
2010 Franklin County Home Show — custom printed vinyl banner by Hale Custom SignsAtlantic Golf and Turf — custom printed vinyl banner by Hale Custom SignsAvailable Banner — custom printed vinyl banner by Hale Custom Signs

07 Print

Banners & Trade Show Displays

A banner is the right answer when the message has a date on it. Digitally printed on Roland equipment, hemmed and grommeted properly, and sized so it survives the weekend outdoors — plus the display kit you take to the show.

  • Printed banners — Full-colour digital print or cut vinyl graphics, any size, hemmed and grommeted.
  • Flutter flags — Up to 15ft tall, interior or exterior, with the hardware to stand them up.
  • Trade show displays — Table runners, banner stands, pop-ups and everything that packs into a car.
  • A-frames & sandwich boards — Change-out panels for the message that changes weekly.
Banners & Trade Show See 32 projects
20 Gatehouse Rd. — tenant directory sign by Hale Custom Signs
33 Riddell Street Medical Building — tenant directory sign by Hale Custom SignsCCGG 377 Main St Complete (8) — tenant directory sign by Hale Custom SignsGreenfield Corporate Center — tenant directory sign by Hale Custom Signs

08 ADA

Wayfinding, ADA & Directories

The signs nobody notices until they are wrong. Code-compliant Braille and tactile ADA signage, updatable tenant directories, menu boards and municipal wayfinding — systems designed so the twentieth sign still matches the first.

  • Braille & tactile ADA — Raised copy and Grade 2 Braille at the mounting heights the code requires.
  • Tenant directories — Slat and insert systems built so you can change one tenant without rebuilding.
  • Menu boards — Interior and drive-up menus with change-out panels.
  • Municipal wayfinding — Consistent sign families for towns, campuses and industrial parks.
Wayfinding & ADA Signs See 20 projects

Common questions

Before you ask

Do you handle sign permits?

Yes. We know what the local boards will and will not approve, and we draw for it. Permitting support is part of how we work — we would rather solve it at the drawing stage than at the install.

Do you repair signs you did not build?

Yes. Our crew provides service and support on-site for many types of installations and repairs — new lamps, updated store hours, neon and transformer repair, or a complete sign replacement.

Can you work from my designer's artwork?

Yes, and we prefer to be involved early. We regularly help translate print-focused designs into functional signage, addressing construction and regulatory requirements before anything is fabricated.

Neon or LED — which should I choose?

It depends on the look and the service life you need. Real neon throws a warmth LED cannot match; LED wins on maintenance and running cost. We will tell you honestly which one fits your budget.

What areas do you serve?

We serve Pioneer Valley, Franklin County & Western Massachusetts from our shop at 277 French King Highway in Gill. Our designs can be seen throughout the Pioneer Valley.

Ready when you are

What can we build for you today?

Free quotes across the Pioneer Valley, Franklin County & Western Massachusetts. Tell us what you need — or call the shop and talk to someone who actually builds signs.

Get a Free Quote 413-774-5663

Mon–Fri 9:30am – 5:30pm  ·  277 French King Highway, Gill, MA 01354

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